Introduction
Facebook is one of the most powerful social media platforms out there. With over 2.7 billion active users, it’s the perfect place to connect with friends, family, and potential customers. However, creating shareable content on Facebook can be a challenge. In this article, we’ll provide a step-by-step guide and best practices for creating shareable content that can help you increase your reach, engagement, and social proof.
Why Shareable Content is Important
The benefits of creating shareable content are numerous. First and foremost, it helps you increase your reach. When your followers share your content, their own friends and followers will see it, giving you exposure to a wider audience. Additionally, shareable content can increase engagement on your post, as people are more likely to like, comment, and share posts that they find interesting or useful. Finally, social proof is another great benefit of creating shareable content. When people see that their friends have engaged with your content, they are more likely to trust and engage with it themselves.
Some examples of popular shareable posts on Facebook include memes, inspirational quotes, funny videos, and viral content. These types of posts often strike a chord with people and encourage them to share with their own followers.
How to Make Your Facebook Post Shareable
Creating shareable content on Facebook isn’t rocket science, but there are some steps you can take to ensure that your content is optimized for sharing. Here are some manageable steps to follow:
Step 1: Adjust Your Privacy Settings
When creating a shareable post on Facebook, it’s important to adjust your privacy settings so that the post can be shared by anyone. You can do this by going to your Facebook settings, clicking “Privacy,” and then changing the setting for “Who can see your future posts?” to “Public.” This will ensure that anyone can share your post, even if they’re not friends with you on Facebook.
Step 2: Add a Call to Action
If you want people to share your post, it’s important to tell them to do so. You can do this by adding a call to action (CTA) at the end of your post. Some examples of effective CTAs include “Please share this with your friends,” or “If you found this helpful, please share it with your followers.” This simple nudge can make a big difference in how many people share your content.
Customizing Shared Posts for Maximum Appeal
When someone shares your post on Facebook, they’re essentially endorsing your content and sending it to their own followers. That’s why it’s important to customize each shared post so that it’s as appealing as possible. Here are some tips:
Write a Catchy Headline
When someone shares your post, the headline is the first thing their followers will see. That’s why it’s important to write a catchy headline that will grab people’s attention. Good headlines are short, attention-grabbing, and give people a reason to click through. Try to use action words or a question to make your headline stand out.
Add Your Own Opinion
People are more likely to engage with shared content if they feel that the person sharing it has something valuable to add. That’s why it’s a good idea to add your own opinion or commentary when sharing someone else’s post. This can be as simple as saying “I totally agree with this” or “This is so true,” or as detailed as writing your own mini blog post about the topic.
Use Tags to Target Specific Audiences
When sharing someone else’s content, it’s a good idea to tag them in the post. This will notify them that their content has been shared, and may encourage them to share your content in the future. Additionally, using tags can help you target specific audiences. For example, if you’re sharing a post about veganism, you could tag popular vegan influencers to increase your chances of reaching people who are interested in that topic.
Best Practices for Sharing on Facebook
Creating shareable content is just the first step. To really maximize the impact of your content, you need to have a solid strategy for sharing it. Here are some best practices:
Post Regularly
If you want to increase your reach on Facebook, you need to post regularly. Ideally, you should aim to post at least once a day, but no more than three times per day. This will ensure that you’re staying top of mind with your followers without overwhelming them with too much content.
Post at Optimal Times
Research has shown that there are certain times of day when it’s best to post on Facebook. Generally speaking, the best times to post are between 1pm and 4pm on weekdays, when people are on their lunch breaks or taking a quick break from work. However, this can vary depending on your audience and industry, so test different posting times to see what works best for you.
Engage with Commenters
When people comment on your posts, it’s important to engage with them. This shows that you’re listening to your followers and care about what they have to say. Additionally, engaging with commenters can encourage more people to comment and engage with your post, which can increase its visibility on the platform.
Conclusion
Creating shareable content on Facebook is an important part of building your brand and growing your audience. By following the steps and best practices outlined in this article, you can create content that is optimized for sharing and increase your reach, engagement, and social proof. Don’t be afraid to experiment and try new things – with a little bit of creativity and effort, you can create content that your followers will be excited to share.